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In 2010, Mentos and BBH made a commercial featuring a spider that beats up a young guy who is attempting to crush him. People love the spider, so Mentos looked to us to take the Spider story into new territory.
With a young audience who's hooked to their mobile phones, we decided the best place for our Spider evolution was in an app. We were lucky to work with veteran game developer, Graeme Devine, to put together a an app-based battle where you fight some pretty intense spiders using only your thumbs. Spider Swiper reached #4 in the App Store the weekend it launched and is reaching record download levels.
GEICO has invited back their favorite pinwheel-toting pig to show off the pure adrenaline of their new mobile app. Weeeee, indeed!
What started as a TV spot assignment turned into something entirely different. Freakishly different, some might say.
Now you know — employee interviews do not happen in the trust tree.
In 2010, Mentos and BBH made a commercial featuring a spider that beats up a young guy who is attempting to crush him. People love the spider, so Mentos looked to us to take the Spider story into new territory.
With a young audience who's hooked to their mobile phones, we decided the best place for our Spider evolution was in an app. We were lucky to work with veteran game developer, Graeme Devine, to put together a an app-based battle where you fight some pretty intense spiders using only your thumbs. Spider Swiper reached #4 in the App Store the weekend it launched and is reaching record download levels.
Maxwell the Pig made his debut for GEICO as part of the company's Rhetorical Questions campaign.
This year he's back, flying through the air on a zip line to make sure that everyone knows that GEICO's mobile apps are better than ever.
Creativity magazine covered the new work and you can see the full story here.
A reflection on one of the greatest pioneers in American history.
One student’s take on the Martin Agency Student Workshop.
Pizza Hut has launched a contest on Facebook to find song renditions for their Super Bowl pre-game TV spot. The agency began working with Pizza Hut in 2009 and this is the first work to use crowdsourcing.
Check out the article here.
GEICO has invited back their favorite pinwheel-toting pig to show off the pure adrenaline of their new mobile app. Weeeee, indeed!
What started as a TV spot assignment turned into something entirely different. Freakishly different, some might say.
What happens when you leave dozens of markers beside a blank whiteboard?
Martin Makes a Difference gets us in the giving mood this holiday season.
There are so many easy ways to save money, you don’t need to worry about how much you pay for car insurance. You can train your pets to sing your iTunes library. Or you can entrust your child’s well-being to a bunch of robots. The possibilities really are endless.
Or you can just go to GEICO.com and watch the savings come to you. No rowing hamsters required.
The Martin Agency announced today that Dan Sutton has been named as the agency’s new director of business development. Dan officially takes on this role after serving as the interim director since April.
“Although there has been a lot of interest in this position from some amazing external candidates, I’m proud to say that the best person for the job is already doing it,” said John B. Adams, Chairman and CEO of The Martin Agency. “Dan jumped right into this position when our former business development person left and has showed great leadership and dedication in the role during the past few months. Dan has worked here long enough to have a deep understanding of our company and our culture and his previous industry experience gives him a broad perspective. I’m very happy to delete the word ‘interim’ from his title.”
Dan has been at The Martin Agency for three years, most recently serving as the account team leader on Tylenol.
Prior to Martin, Dan led the global Mac team at Apple’s graphic design and marketing communications group in California. Before serving in that role at Apple, Dan worked at Crispin Porter & Bogusky where he worked on brands including Burger King and BMW Mini. Dan also had the opportunity to work on Nike and Electronic Arts during his tenure with Wieden + Kennedy in Portland.
Ah, the life of a traveling salesgecko. Niagra Falls one day, Cleveland the next. And there’s no stopping until he’s spread GEICO’s savings message all over the country.
Follow his journey on the Gecko Tracker, send him messages, ask him to come to your town — he’s at your beck and call.
The afternoon of the five-alarm fir.
On November 30, 2011, The Martin Agency was awarded "The Best Workplace for Young Professionals" by the Greater Richmond Chamber of Commerce. "The HYPE Award," as the GRCC refers to it, stands for Helping Young Professionals Engage. Martin was in very good company as a finalist this year, side by side with Genworth Financial and Elephant Auto Insurance. Congratulations to these great organizations in Richmond.
Walmart's annoyingly charming fruitcake is spreading holiday cheer this season and people are noticing. Not only is this Fruitcake being passed along from one person to the next (like every good holiday fruitcake should be…) but the press is passing it around too. Mashable, Adweek, PSFK and others are touting the Fruitcake's strong online presence for Walmart. Make sure you enjoy some of Frank's fruitcake sass too.
Mentos’s new line of gum, UP2U, comes with two flavors in one pack. To launch the product, we created a TV spot, microsite, and even a twisted take on an 800-number (800.304.UCHOOSE).
The microsite, created with Unit 9, is inspired by the power to choose. Four pairs of films run parallel to one another, and visitors decide which vantage point they’d like. Hip-hop star or astronaut; Japanese game show contestant or someone running from zombies. Each pair of scenarios represents a different pair of Mentos UP2U flavors, and the interface allows users to toggle seamlessly between the two films.
We asked our fellow Martinites what they were thankful for. Many were thankful for their jobs, their families, their health and a surprising number of people were even thankful for Hot Pockets...
To celebrate and honor the amazing veterans and active duty military serving in America today, Walmart's "Big Sister" thanks these heroes for making our lives better. Creativity featured the spot as "Pick of the Day" on Veteran's Day. Check out their post here.
Walmart wanted to say thank you to all the veterans who have served our country so selflessly. This spot was made not only to thank them, but to thank their families, who also exhibit steadfast bravery and hope. Coincidentally, thousands of troops came home just days before the spot broke — creating moments just like this one all over the country.
To all our service men and women, past and present, thank you.