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The Minneapolis Egotist gives kudos to The Martin Agency for creating something that's 'bigger than advertising' with the new iPhone app, Robin's Egg. Take a look at what the Egotist has to say and download the app here: robinseggapp.com.
FWA features Mentos' Spider Swiper app as mobile pick of the day, just as it passes the one million-download mark on iTunes! Check out what FWA has to say about Graeme Devine's new game for Mentos, and don't forget to download the app at the iTunes store.
John Adams talks to Smithsonian Magazine about the value behind Super Bowl advertising and success in ad-making. Adams also shares his favorite Super Bowl spot of all time.
Maxwell the Pig made his debut for GEICO as part of the company's Rhetorical Questions campaign.
This year he's back, flying through the air on a zip line to make sure that everyone knows that GEICO's mobile apps are better than ever.
Creativity magazine covered the new work and you can see the full story here.
Pizza Hut has launched a contest on Facebook to find song renditions for their Super Bowl pre-game TV spot. The agency began working with Pizza Hut in 2009 and this is the first work to use crowdsourcing.
Check out the article here.
The Martin Agency announced today that Dan Sutton has been named as the agency’s new director of business development. Dan officially takes on this role after serving as the interim director since April.
“Although there has been a lot of interest in this position from some amazing external candidates, I’m proud to say that the best person for the job is already doing it,” said John B. Adams, Chairman and CEO of The Martin Agency. “Dan jumped right into this position when our former business development person left and has showed great leadership and dedication in the role during the past few months. Dan has worked here long enough to have a deep understanding of our company and our culture and his previous industry experience gives him a broad perspective. I’m very happy to delete the word ‘interim’ from his title.”
Dan has been at The Martin Agency for three years, most recently serving as the account team leader on Tylenol.
Prior to Martin, Dan led the global Mac team at Apple’s graphic design and marketing communications group in California. Before serving in that role at Apple, Dan worked at Crispin Porter & Bogusky where he worked on brands including Burger King and BMW Mini. Dan also had the opportunity to work on Nike and Electronic Arts during his tenure with Wieden + Kennedy in Portland.
On November 30, 2011, The Martin Agency was awarded "The Best Workplace for Young Professionals" by the Greater Richmond Chamber of Commerce. "The HYPE Award," as the GRCC refers to it, stands for Helping Young Professionals Engage. Martin was in very good company as a finalist this year, side by side with Genworth Financial and Elephant Auto Insurance. Congratulations to these great organizations in Richmond.
Walmart's annoyingly charming fruitcake is spreading holiday cheer this season and people are noticing. Not only is this Fruitcake being passed along from one person to the next (like every good holiday fruitcake should be…) but the press is passing it around too. Mashable, Adweek, PSFK and others are touting the Fruitcake's strong online presence for Walmart. Make sure you enjoy some of Frank's fruitcake sass too.
To celebrate and honor the amazing veterans and active duty military serving in America today, Walmart's "Big Sister" thanks these heroes for making our lives better. Creativity featured the spot as "Pick of the Day" on Veteran's Day. Check out their post here.
TV, social, digital and onboard elements invite vacationers to "Cruise Like a Norwegian" MIAMI – October 10, 2011 – Norwegian Cruise Line announced today that it is unveiling a new brand platform and integrated national advertising campaign, “Cruise Like a Norwegian,“ that embraces and celebrates the community of diverse vacationers who embody the passion, freedom and flexibility inherent in a Norwegian Cruise Line Freestyle Cruising® vacation. Cruising like a “Norwegian“ is for those who live life to the fullest, embrace new adventures and are passionate about their experiences.
The campaign marks Norwegian's first return to network television advertising since 2008 and also integrates social media, digital and onboard elements, providing a complete immersion in the Norwegian community. This is also the first work from the line's new agency partner, The Martin Agency, which the company engaged in March.
“We've spent the last four years working a variety of initiatives across our organization to improve and enhance our company and our brand,“ said Kevin Sheehan, chief executive officer of Norwegian Cruise Line. “We felt this is the right time to issue this bold invitation to cruise with us by piquing interest and creating excitement around our brand. We believe this new brand platform will differentiate us and help clearly define a Norwegian cruise as one of the best vacations.“
The visual embodiment of the campaign is a brand essence video that illustrates the passion and enthusiasm of Norwegian cruisers who can “Dine like a Parisian,“ “Surf like a Hawaiian,“ “Party like a Brazilian,“ and “Love like a Venetian,“ among other things. An original score “Let's Go!“ was created to accompany the video. Television advertising, beginning tonight, includes one 30-second and two 15-second spots running during prime time on the ABC and CBS television networks, as well as on seven national cable channels, including Travel Channel, HGTV, MSNBC and Discovery Channel.
“Our goal with this new platform is to elevate our profile and put Norwegian Cruise Line front and center by expressing what it means to vacation with us and inviting people to join the community of Norwegians,“ said Maria Miller, Norwegian Cruise Line's senior vice president of marketing. “We are confident that this integrated campaign – from TV to social media and digital – will engage our community in fun and memorable ways.“
Social media plays a large role in this new platform. Leading up to the launch, Norwegian's Facebook page featured a six-day countdown that asked fans to post their favorite photos to illustrate how Norwegians dine, shop, party, etc. Beginning today, Norwegian's Facebook page highlights the brand essence video which can be shared with friends. There is also an opportunity for fans to “Mix it Up“ and make their own “Cruise Like a Norwegian“ personalized video using their photos and setting it to one of three custom music remixes of the “Let's Go“ song. Finally, an interactive personality quiz asks “How Norwegian Are You?“ The results show how closely respondents align with a “Norwegian“ lifestyle and then groups like-minded “Norwegians“ together by personalities. Upon completing the quiz, fans are rewarded with a special "badge" that is posted to their Facebook page.
These social media elements are combined with digital media efforts including custom page takeovers, rich media banners that invite consumers to watch the brand video and a re-skinned Norwegian web site that all work together to raise awareness about how to “Cruise Like a Norwegian“ and to engage consumers with the brand.
As part of the company's continued commitment to its Partners First philosophy, travel partners will also be provided with the tools and resources they need to help them feel part of the “Norwegian“ community and to help them spread the word to their clients. The company is rolling out a new course at NCL University, providing partners with inside tips on “How to Market Norwegian;“ new marketing materials on its Marketing Headquarters platform; and a video message introducing the new brand to travel partners.
The brand platform comes to life onboard Norwegian's ships when guests are officially welcomed into the Norwegian community and can experience the “Cruise Like a Norwegian“ themed Sail-Away Party and drink menu; all new White Hot Party with “Norwegian“ elements; special “Cruise Like a Norwegian“ photo and video opportunities; and a revised farewell show, so guests will continue to feel a part of the Norwegian community until their next cruise. To experience the campaign and watch the brand essence video, visit www.ncl.com/facebook.
About The Martin Agency
The Martin Agency offers unified advertising, strategic planning, media, direct response, interactive, data analytics, design and content creation. Clients include the American Cancer Society, BFGoodrich, Discover Financial, ESPN3.com, Expedia, GEICO, Hanes, Morgan Stanley, PING, Pizza Hut, Sun Life Financial, Tylenol and Walmart. www.martinagency.com
About Norwegian Cruise Line
Norwegian Cruise Line is the innovator in cruise travel with a 44-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising which has revolutionized the industry by allowing guests more freedom and flexibility.
Today, Norwegian has 11 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed cruise vacation on some of the newest and most contemporary ships at sea. The Company has two 4,000-passenger vessels on order for delivery in spring 2013 and spring 2014.
Norwegian's largest and most innovative Freestyle Cruising ship, Norwegian Epic, debuted in June 2010. Norwegian Cruise Line is the official cruise line of Blue Man Group, appearing for the first time at sea on Norwegian Epic, as well as the official cruise line of Legends in Concert, Second City® Comedy Troupe, Howl at the Moon Dueling Pianos, Gibson Guitar, and Nickelodeon, the number-one entertainment brand for kids. Cirque Dreams™ & Dinner is also featured on board Norwegian Epic as the first show of its kind at sea under a big top.
High resolution, downloadable images are available at www.ncl.com/pressroom. For further information on Norwegian Cruise Line, visit www.ncl.com, follow us on Facebook and Twitter, watch us on YouTube, or contact us in the U.S. and Canada at 888- NCL-CRUISE (625-2784).
An avid team of Martin Agency cyclists joined forces with a Richmond 2015 organizing group to submit a bid for the 2015 World Road Cycling Championships. Today, from Copenhagen, Denmark, came the news that Richmond, Virginia will, in fact, be the host city for this premier international cycling event.
Read the full article here.
If you want to know more about topics like 'Social CRM Targeting, Strategy and Management' or 'Going Beyond Traditional Mix Modeling — New Directions to a Channel Optimization Decision System' then you'll want to be sure to sign up for the DMA Seminar in New York on Sept. 27th to hear The Martin Agency Analytics Team of Chris Dickey and Eamon Boyle. The seminar will be held at the DMA Seminar Center at 1120 on the Avenue of the Americas in Manhattan and you can find out more about the event and register here.
On the AOL Advertising site, John Adams participates in a Q & A captured on video. See the footage and learn about John's 'go-to late night snack' here.
Deadline Extended for The Big Ad Gig 2011 Due to Hurricane Irene and power outages along the east coast, The Big Ad Gig has extended the call for entries deadline to Friday, September 9th. For the third year in a row, The Big Ad Gig is offering five paid 30 day paid gigs at Atmosphere Proximity, Crispin, Porter + Bogusky, The Martin Agency, Ogilvy NY and Facebook. The live event will take place on October 4th at The New York Times Building and will be moderated by legendary Ad Columnist for the New York Times, Stuart Elliot. For more information, log onto www.thebigadgig.com. THE BIG AD GIG RETURNS! Atmosphere Proximity and The New York Times Launch Call for Entries Submissions Now Open – Deadline August 19th NEW YORK, July 25, 2011, PR Wires Eight young advertising creatives will once again compete to win a 30-day paid freelance position with the return of The Big Ad Gig (www.thebigadgig.com), to Advertising Week 2011, produced in association with Atmosphere Proximity and The New York Times. The 2011 Big Ad Gig panel has been filled with industry luminaries including, Steve Simpson, CCO, Ogilvy North America, Rob Reilly, WW CCO, CP+B, John Norman, CCO, The Martin Agency, Carolyn Everson, VP Global Marketing Solutions, Facebook, Priscilla Natkins, EVP, The Advertising Council and Andreas Combuechen, CEO/CCO, Atmosphere Proximity. And for the third year running, Stuart Elliot, New York Times Advertising Columnist will be the moderator. “The best thing about involving Facebook as Presenting Sponsor and Microsoft as Media Sponsor is what it means for the creative work itself“ said Andreas Combuechen, Chairman and CEO, Atmosphere Proximity, the agency that developed the program in collaboration with The New York Times. “Nothing could be more relevant to aspiring creatives than challenging them to create a breakthrough campaign that puts social participation and mobile activation at the core.“ “The New York Times is pleased to collaborate with top advertising agencies on this unique event, to encourage creativity and to introduce diverse, young talent to our industry,“ said Denise Warren, senior vice president and chief advertising officer, The New York Times Media Group and general manager, NYTimes.com. “Each year we are impressed by the contestants' ingenuity, and this year's event will be no exception.“ “We are delighted to be supporting this year's Big Ad Gig. Identifying great, young talent is a priority for all of us and is something that this program helps us all achieve,“ said Carolyn Everson, VP of global marketing solutions at Facebook. “We believe that the most successful advertising and marketing programs will be those that are social by design and really put people at the center, which is why we suggested a brief for the competition that, at its core, incorporates sharing with friends via Facebook.“ “We are honored to be a part of this tremendous opportunity for the third straight year. Empowering advertising creativity across multiple screens is core to what we do at Microsoft Advertising, “ said Shane Robbins, Sr. Mobile Marketing Manager, Microsoft Advertising The website and creative for this year's event centers on “re creating a moment in advertising history,“ with web content produced by East Pleasant Pictures. The brief for these aspiring creatives is to create a video reenactment of a moment in advertising history - the birth of David Ogilvy, the launch of Facebook, or the first time men got dressed in tights and acted like fruit. Along with a video submission, the candidates will be asked to submit their book and resume. This year the fate of the contestants is being placed in the hands of the people. On September 1st, the judges will narrow the field down to 16 contestants based on the quality of their videos and online portfolios. At that point, the public will be invited to vote, and those votes will determine the 8 finalists who will compete at The Big Ad Gig in New York. Selected finalists will be notified and invited to attend Advertising Week from October 3rd -7th in NYC and given access to certain panels and parties. They will also be given the Ad Council Facebook creative brief that will serve as their final exam at The Big Ad Gig Live Event. At the live event on October 4th at 3pm, in The New York Times Building, each finalist will be given 4 minutes to present their solution to the Ad Council assignment in front of our panel of judges and a live audience. At the end of the event, five finalists will be awarded 30–day paid Art Director or Copywriter positions at one of the participating agencies and companies. One winning campaign will be produced and run on Facebook and various Microsoft advertising platforms including mobile, gaming and online. To learn more about this exciting event, please go to www.thebigadgig.com For press enquires, please contact Michelle McCourt on 212-827-2448 or email michelle@atmosphereproximity.com. For sponsorship opportunities, or for agencies interested in offering a freelance position for contest winners, please call Karen List of The New York Times at 212-556-1099.
GEICO released its latest mobile app, the BroStache app, this summer. The app debuted as part of an ad in the Rhetorical Questions campaign, and allows users to create a mustache instantly using a smartphone. There is also a Facebook tab on the GEICO Facebook page that allows users to “BroStache“ photos and post them publicly. The Martin Agency, in partnership with ClickFire Media, created the BroStache app for iPhone and Android, and created the Facebook tab entirely in-house. Although it's a relatively new app, it has achieved remarkable popularity in a short time. Since May 26th, the commercial that introduced the app has over 183,000 views on YouTube, and over 208,000 people have used iTunes and Android Marketplace to download the app to their smartphones. iTunes currently ranks the BroStache app in popularity as 301 overall, and 42 in the Entertainment category. On Facebook, over 2,000 photos have been “stached,“ and over 36,000 users have visited the BroStache tab. Check out the BroStache app on Mashable.com and The New York Times.
As a part of their editorial coverage leading up to the July 4th holiday, Fortune Magazine created a list of “100 Great Things About America“ and GEICO Commercials made the list in the #24 slot. Check out the link below to see the full list:
(This news was sent out today by The Greater Richmond Partnership Inc.)
The Greater Richmond Partnership, Inc. is pleased to share the news from Governor McDonnell that Virginia has been named America's “Top State for Business“ by CNBC.
The Commonwealth took the top spot in the extremely competitive yearly study, receiving the highest point total in the history of the rankings. Virginia finished in the top-half of every category ranked. The number one ranking comes on the heels of Virginia receiving the highest ranking of any state east of the Mississippi in the American Legislative Exchange Council's economic competitiveness ranking of the states, which was released last week.
Speaking about Virginia's top ranking, Governor McDonnell stated, “Every Virginian deserves a quality job in the community that they call home. Our focus, from day one of this administration, has been to put in place the policies that will help private sector businesses create those jobs in the Commonwealth and get our economy back on track. We've done that by keeping taxes low, getting government spending under control, having a strong Right to Work law, and making smart investments in transportation, economic development and higher education. And we are telling the Virginia story to job-creators from Beijing to Boston. It is paying off. CEO's and entrepreneurs have responded to our efforts and found that Virginia is a great place to start and grow a business. The unemployment rate in the Commonwealth has dropped from 7.2% in February of 2010 to 6% today; over three points below the national average. We're honored that CNBC has named Virginia the “Top State for Business“ and that the Commonwealth received the highest score in the history of this study. Virginia is wide open for business.“
Lieutenant Governor Bill Bolling, who also serves as Virginia's Chief Job Creation Officer, added, “It's a huge honor for Virginia to be ranked #1 in CNBC's annual list of America's Top States for Business and we are very proud of the recognition. Virginia has been working hard to attain this status through a series of efforts including reducing spending, investing in job creating programs, improving workforce development programs, and selling Virginia around the world. This ranking is proof that our efforts are paying off.“ In their official release announcing the top ranking, CNBC noted, “With an unprecedented fiscal crisis at the state level, never has it been tougher to stay competitive. But Virginia met the challenge on every level, achieving the highest point total in the history of our study, and finishing in the top half of every category.“
According to CNBC, to determine the rankings for America's Top States for Business each state was scored - using publicly available data - on 43 different measures of competitiveness. States received points based on their rankings in each metric, which were then separated into ten broad categories: Cost of Doing Business, Workforce, Quality of Life, Economy, Infrastructure & Transportation, Technology & Innovation, Education, Business Friendliness, Access to Capital and Cost of Living.
The CNBC ranking of Virginia will serve as a great added tool for attracting business to Greater Richmond worldwide.
Virginia Business magazine held its annual CFO Awards Dinner at The Jefferson Hotel this week and recognized the achievements of Chief Financial Officers from around the Commonwealth.
Rene Ferran, CFO of The Martin Agency since 1992, was selected as a finalist in the Publicly Traded Company category.
This year, 41 CFOs were nominated in five categories: small nonprofits/government agencies, large nonprofits/government agencies, small private companies, large private companies and publicly traded companies.
A full list of finalists can be found on the Virginia Business here.
Richmond, VA – The Martin Agency today completed its 45th session of the Student Workshop, a 10-day agency life immersion that gives college students a better understanding of all facets of an agency, and helps them develop and present an integrated advertising campaign.
“Our workshop is designed to help each student discover whether advertising is the career for them,“ says Allison Mays, the Workshop Coordinator for The Martin Agency. “But, even if the students don't fall in love with our industry, they leave with a much deeper understanding of the work and thinking behind great marketing campaigns.“
The workshop began in December 1988 and has continued with two sessions every subsequent year, in January and June, with an average of 15 students per session. To date, The Martin Agency has graduated 688 total students, many of whom have gone on to careers in advertising.
Marisa Weber, a former workshop participant, now works for The Martin Agency. “My experience in the student workshop changed my life — it taught me about the advertising industry and sparked my interest in Account Management,“ said Weber. “As an employee of the agency, I'm thrilled to be able to assist workshop students as a team leader. I know how hard they are working and it's exciting to see the finished product.“
The Student Workshop program is made up of two components: seminars and a case assignment. Agency leaders conduct interactive sessions that focus on various communications disciplines including strategic planning, creative, media, interactive and public relations. Workshop participants are also assigned a real-life, real-client case and are asked to work together in teams to research the target audience, concept campaigns and develop a communications plan. Each team presents their campaign to a panel of judges at the end of the program.
“I continue to be astounded by the talent of the students and the quality of their work,“ said Earl Cox, Partner/Chief Strategy Officer of The Martin Agency. “We're fortunate that the program attracts some of the best and brightest undergrad students from a wide range of schools and disciplines. While I'm sure we amplify their academic education with real world application, sometimes I think we get as much out of it as the students. To see such enthusiasm and optimism is contagious.“
College students interested in participating in a future session can contact Allison Mays using the “Contact Us“ link on the agency's website.
About The Martin Agency
The Martin Agency offers unified advertising, strategic planning, media, direct response, interactive, data analytics, design and content creation. Clients include the American Cancer Society, BFGoodrich, Discover Financial, ESPN3.com, Expedia, GEICO, Hanes, Microsoft, Morgan Stanley, PING, Pizza Hut, Sun Life Financial, TYLENOL and Walmart. www.martinagency.com.
RICHMOND, Va., June 9, 2011 — The Martin Agency's Consumer Forensics division released today a new segmentation study that defines five categories of dads.
“There's a common misperception in marketing that women are the primary decision-makers when it comes to spending in the household,“ said Lauren Tucker, SVP/Director of Consumer Forensics. “A recent study by The Futures Company indicates that the spending power of American men and women is nearly equal, which piqued our interest about the role of dad as a consumer.“ Using data provided by GfK MRI and Chicago-based market intelligence firm Peacock Nine, the study focuses on men with children under 18 years of age in the household — i.e., the “active“ dads who are currently in the process of parenting. MRI's rolling database of 52,000 respondents gave the Consumer Forensics team a sample of nearly 10,000 active dads — a large enough sample to be both statistically sound and representative of the U.S. adult population. The team utilized Peacock Nine's “Consumer Nation“ online panel to deepen their understanding of the segments.
With this in mind, the Consumer Forensics team took a closer look at American dads. What are the different kinds of dads? What makes them tick? How do they relate to their kids, to their spouses and to brands?
The team's analysis of MRI's large database revealed five distinct categories of fathers:
The Partner Dad (25% of dads, approximately 9.8 million) This dad is all about collaboration. He works with his partner to get things done, even if that means doing the shopping, the cooking and the dishes. Free time is a luxury with this dad, so when he gets it, he relaxes in front of the TV or with a magazine.
The Renaissance Dad (19% of dads, approximately 7.3 million) This dad strengthens the family through togetherness and learning. He makes it a point to be home for dinner every night, even if he has to go back to work afterwards. When he's not bringing the family together, you can find him reading or jogging.
The Durable Dad (25% of dads, approximately 9.7 million) This dad leads by example, instilling his values in his kids by embodying them himself. He tends to be a little more traditional than most dads: it's family first, then community, then country. He's a man's man and might enjoy hunting or working out in the garage.
The Hip Pop (14% of dads, approximately 5.3 million) This dad wants to be a friend as well as a parent to his kids. While he's not a pushover, he does like spoiling his kids every once in a while. He's culturally aware and extremely active, participating in a variety of activities like sports and going out with his friends.
The Leader of the Pack (17% of dads, approximately 6.6 million) This dad sees it as his job to advance the family and make a better life for his kids. He is extremely ambitious and status-oriented, and he tries to instill those values in his kids. He loves top-of-the-line gadgets and clothes.
Through The Martin Agency's “Consumer Nation“ panel, managed by Peacock Nine, the team revealed compelling insights about how fathers view shopping, fashion, and culture. The analysis even illuminated what dads really want for Father's Day.
“With clients like GEICO, BFGoodrich, Morgan Stanley and even Walmart, The Martin Agency realizes how much the American male consumer impacts our clients' businesses,“ Tucker says. “Yet this is a consumer group that is largely and surprisingly misunderstood. This segmentation is the beginning of our journey towards a deeper understanding of men and their relationship to the marketplace.“
For more information about your type of dad, including a quiz from Peacock Nine and a specialized Father's Day gift guide, contact Theresa Dunn at The Martin Agency.
MRI and Its Research Methodology:
GfK Mediamark Research Inc. (MRI) is the leading producer of media and consumer research in the United States. GfK MRI's “Survey of the American Consumer™“ is the industry standard for magazine audience ratings in the U.S. and is used in the majority of media and marketing plans in the country. As part of the survey, MRI conducts 26,000 in-home, in-person interviews with U.S. adults. The resulting data are released twice yearly, in the spring and fall. MRI's annual Doublebase report, which combines two years of data, has a sample of 52,000 respondents which are representative of the U.S. Adult population (~226 Million Adults). The Survey's vast database of media usage, demographics, psychographics and consumer behavior makes it a powerful resource for penetrating insight into the actions and motivations of adult American consumers.
Peacock Nine and Consumer Nation:
Consumer Nation is a 40,000+ person proprietary panel managed by Peacock Nine and licensed by The Martin Agency. Based in Chicago, Peacock Nine is a boutique market intelligence firm that brings fresh perspectives and creativity to the research process. It is a company founded on the belief that a fundamental understanding of one's customer is the single greatest source of innovation, wisdom and strategic input available to business leaders today.
About The Martin Agency's Consumer Forensics:
Consumer Forensics, a research division of The Martin Agency, aggregates and synthesizes diverse cultural and consumer research sources to provide data-driven communication and business solutions to our clients. We offer a variety of robust analytical tools, from broad-based cultural trend analyses to consumer segmentations, persona development and optimization modeling. We also provide data integration, modeling and analytic resources and solutions for CRM and media programs.
About The Martin Agency:
The Martin Agency offers unified advertising, strategic planning, media, direct response, interactive, data analytics, design and content creation. Clients include the American Cancer Society, BFGoodrich, Discover Financial, ESPN3.com, Expedia, GEICO, Hanes, Microsoft, Morgan Stanley, PING, Pizza Hut, Sun Life Financial, Tylenol and Walmart. www.martinagency.com