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When Robin Long, one of the most beloved employees of The Martin Agency, entered a no-holds-barred war with cancer, we wanted to arm her with as much love and beauty as is humanly possible. And app-ly possible.
Take a look at how an agency-wide call for voicemails became Robin’s Egg — the first app (developed 100% in-house) that turns your voice into an original work of art.
And Robin, we miss you so much. You better get back here soon!
In 2010, Mentos and BBH made a commercial featuring a spider that beats up a young guy who is attempting to crush him. People love the spider, so Mentos looked to us to take the Spider story into new territory.
With a young audience who's hooked to their mobile phones, we decided the best place for our Spider evolution was in an app. We were lucky to work with veteran game developer, Graeme Devine, to put together a an app-based battle where you fight some pretty intense spiders using only your thumbs. Spider Swiper reached #4 in the App Store the weekend it launched and is reaching record download levels.
GEICO has invited back their favorite pinwheel-toting pig to show off the pure adrenaline of their new mobile app. Weeeee, indeed!
What started as a TV spot assignment turned into something entirely different. Freakishly different, some might say.
Ah, the life of a traveling salesgecko. Niagra Falls one day, Cleveland the next. And there’s no stopping until he’s spread GEICO’s savings message all over the country.
Follow his journey on the Gecko Tracker, send him messages, ask him to come to your town — he’s at your beck and call.
There are so many easy ways to save money, you don’t need to worry about how much you pay for car insurance. You can train your pets to sing your iTunes library. Or you can entrust your child’s well-being to a bunch of robots. The possibilities really are endless.
Or you can just go to GEICO.com and watch the savings come to you. No rowing hamsters required.
Mentos’s new line of gum, UP2U, comes with two flavors in one pack. To launch the product, we created a TV spot, microsite, and even a twisted take on an 800-number (800.304.UCHOOSE).
The microsite, created with Unit 9, is inspired by the power to choose. Four pairs of films run parallel to one another, and visitors decide which vantage point they’d like. Hip-hop star or astronaut; Japanese game show contestant or someone running from zombies. Each pair of scenarios represents a different pair of Mentos UP2U flavors, and the interface allows users to toggle seamlessly between the two films.
Walmart wanted to say thank you to all the veterans who have served our country so selflessly. This spot was made not only to thank them, but to thank their families, who also exhibit steadfast bravery and hope. Coincidentally, thousands of troops came home just days before the spot broke — creating moments like this one all over the country.
To all our service men and women, past and present, thank you.
In the mobile world, bill fluctuation has become expected and almost accepted. $100 one month, $200 the next — guess that’s just part of the deal.
Not with TracFone’s NET10. We worked with NET10 to inform America that you can absolutely control the cost of your phone. It’s only the conversations that can get out of hand…
The only thing more intense than a video game battle is the smack-talking that goes along with it. In our long-running Smack Talk campaign, two video-game-crazy buddies race to get the newest games — knowing that Walmart is the fastest way to get them.
Turns out, Smack Talk was also the fastest way to get Walmart a Gold EFFIE.
It’s refreshing when a big brand like Norwegian wants to launch a new identity centered on its customers. In 2011, we invited people around the world to “Cruise Like a Norwegian” — a rallying cry for current and future Norwegian Cruise Line cruisers.
Leading up to the launch, we created a six-day countdown on Norwegian's Facebook page that asked fans to post their favorite photos to illustrate how Norwegians dine, shop, party and more. The countdown then unveiled the new brand essence video that loyal “Norwegians” quickly circulated to their friends. Fans could also “Mix it Up” to make their own “Cruise Like a Norwegian” personalized video using their photos and Norwegian’s original “Let’s Go” song.
The best part is that the "Cruise Like a Norwegian" idea is deeply ingrained in their brand. Norwegian trained their crew on what it means to cruise like a Norwegian, created specialty drinks on board the ships that match up to the campaign – The Bohemian, Hawaiian, etc., and they played the song on board all ships. The entire organization finally had a brand they could rally around.
Most people open their monthly phone bill and feel like they’re being robbed.
But when StraightTalk's pre-paid cell phone plans cut your bill in half, you can't help but feel richer.
Ever been in the checkout line and found yourself analyzing the contents of the cart in front of you? Of course you have. You can spot that pseudo-vegan who sneaks a Slim Jim into her basket of organic soy products. Or the not-so-handy dad with a hammer, saw, drill and first aid kit. Every cart tells a story. And only Walmart has the low prices, every day on everything you need — whatever your story may be.
Our “More Birthdays” campaign creates a living, breathing gallery devoted to all aspects of the American Cancer Society. Famous musicians and artists interpret everything from research to treatment, and their original works are housed at morebirthdays.com. Users can browse the galleries, purchase artwork and wrapping paper, or even have Justin Bieber call a friend to sing Happy Birthday. Usher got pretty excited about the latter. Be sure to check out his Bieber remix with Mysto & Pizzi.
TV and internet are fun. Watching your favorite shows and flying through the internet on Comcast's XFINITY is ENDLESS FUN. With an original song and innovative visual techniques, our campaign set out to show just how endless the fun could be.
Within the Endless Fun campaign, we also needed to explain the technological advancements that XFINITY is making.
For example, XFINITY needed to dramatize the flexibility of its AnyRoom On Demand and AnyRoom DVR services from Comcast. To do so, our team made the spot, “Moving Rooms," working with engineers and designers to build one large set inside a gigantic hamster wheel. (At least that's what it looked like.) The "hamster wheel" allowed the set to shift and turn slowly, and the actors transitioned from room to room accordingly. Director Tim Hope filmed in-camera in a single shot. When you watch the spot, this will all make sense...
As an international, professional-level staffing company, Experis (part of ManpowerGroup) does not just help companies fill positions. They make it their goal to have a deeper understanding of the candidates, to see them as people, and in turn place them in positions that will lead to both personal and professional growth for everyone involved.
One element of that is asking companies to reevaluate the importance of people within business dynamics. And to reimagine the way they can capitalize on that human potential.
To help them communicate that message, we had artists create installations that deconstructed the technical tools of companies today. Artistic talent making a statement about human talent. The installations reside in ManpowerGroup's headquarters, and a series of print ads spread the word around the globe.
Could switching to GEICO really save you 15% or more on car insurance?
What do you think…
In yet another GEICO storyline, famed actor Mike McGlone gets down to some serious business about GEICO’s savings. So serious that you won’t even giggle when the little piggy cries all the way home. Or when your friend whips out his phone to show you his Brostache app.
How do you promote a delicious new line of gum from Mentos? You give it to some aspiring artists and let them chew on it for awhile.
Prepare to be amazed with the impressive works of gum in the Gum Gallery.
Experis is ManpowerGroup's professional-level staffing company. One element of their business is helping employees find positions that utilize their full potential and make them happy.
In our "I am more" campaign, we set out to remind professionals that they are extraordinarily valuable to companies and, more importantly, capable of achieving greatness.
In partnership with the John F. Kennedy Presidential Library and Museum, we created Our JFK Speech to celebrate the 50th anniversary of Kennedy’s inaugural address. JFK’s speech aimed to unite the citizens of the U.S., as well as the rest of the world, for the betterment of humanity. Which is why we, in creating the site, made sure that it gave all users the opportunity to participate, regardless of what channel they use or language they speak.
People around the world were able to record their own versions of the “Ask Not” speech through Twitter, Facebook or webcams. Once all 111 parts of the speech were recreated, @jfkspeech retweeted the full speech in order. Not only that, but ourjfkspeech.org also compiled all the webcam videos (speaking English, Spanish, French, German, Italian, Chinese and Japanese) to make worldwide versions of this timeless speech.